Schedule

Conference Registration & Breakfast

Welcome

Overview: Turning the Page in the Tablet Era

Following closely on the heels of e-readers like the Kindle, Apple's iPad has launched a much-anticipated era of multimedia tablets. How will tablets fit alongside smartphones, e-readers, netbooks, and laptops in consumers' lives? How fast will the tablet market grow? How will tablets change business strategies for content, publishing, and advertising?

The Media's Digital Plans

Newspaper and magazine publishers initially scoffed at the advent of the World Wide Web and that skepticism cost them untold billions of dollars in circulation and advertising revenues as new players quickly emerged. Fast forward to today, as they hasten to welcome eReaders and Tablets. Will their digital efforts succeed?

Timing is Everything: The Perfect Storm of Technology Innovation

Refreshment Break

Will the iPad Kill Off eReaders and Other Tablets?

Apple is known for revolutionizing product categories, but that doesn’t mean it’s game over for other device makers. Hear why they remain confident and how they see this market developing.

Roadblocks and Headaches

What happens to bandwidth bottlenecks when consumers start carrying around ever larger numbers of tablets, eReaders and smart phones? Will the controversies over net neutrality and copyrights affect investments in this arena? And who owns the customers in this new digital world

Beyond the Book

As electronic devices get more powerful, they’re providing access to far more than just books. They may change the way health care is delivered, games are played, students access knowledge, and video is created and shared.

Lunch

Live Interview

Meet the Apps

If content is king, apps certainly will drive sales of new digital devices. What are the compelling applications that will drive adoption?

Refreshment Break

The Future of Book Publishing

When it comes to printing, shipping and selling books at retail, bits are far cheaper than atoms. How are the economics of this industry changing in the tablet era? Who ultimately will control pricing, distribution and profit margins?

The Bottom Line: The Role of Advertising

What's the business model for digital content on mobile devices? What do advertisers want and, more importantly, what are they willing to pay for? Who controls access and placement of ads and what are the value metrics for this new form of media?

CLOSING REMARKS